Selecting an appealing color scheme requires an understanding of the color wheel and color theory. With the color wheel, you can explore how different colors relate to each other, including how different combinations and gradients make other colors stand out and the types of feelings and emotions different colors elicit.

Whether you prefer working with bold colors, vibrant colors—such as bright blue or bright yellow—or softer colors, finding the right color scheme for your website is an important part of the design.

The following sections show how different colors interact and how you can plan the color scheme that will work best for you and your business.

What is the color wheel and how does it play into your color scheme?

A color scheme is the choice of colors you make for your website and use from an artistic or design standpoint. The color theory states that a color circle, or color wheel, can be used to select colors that will complement each other, creating a visually appealing design.

For example, some websites focus more on neutrals and work with a white bac